Loreal’s stand is designed to replace a widely used cardboard stand.
Cardboard is a simple tool for campaigning, but it also has a number of disadvantages: for example, a billboard of this kind will, after some time, become “tired” of standing in the store. The idea was to create a more durable and high quality material display that could run through multiple campaigns and always look good. The billboard has easy-to-upgrade advertising spaces that allow you to swap campaign messages quickly.

Designer: Veiko Vaine
Materials: Dibond, colored acrylic glass
Technologies: CNC milling, plastic laser cutting, plastic bending.